This is a collaboration project with heyday, a leading electronic brand under the Target Umbrella. From phone cases and laptop sleeves to bluetooth speakers, AirPod cases, mouse pads, and headphones, each product showcases my illustrations inspired by the quintessential outdoor California vibe. From the initial stages of the project, I actively engaged with the Target team to discuss the choice of materials and the direction of the collection. Overall, the seamless communication and mutual respect between myself and the Target team played a crucial role in the development of the Target heyday x Keiji Ishida Collection. With the collective efforts, we were able to bring my artistic vision to life and create an amazing collection that exceeded our expectations.
Target Corporation is an American retail corporation that operates a chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States.